Spanning from the Rhone River to the Mediterranean Sea, Provence is perhaps the most iconic region of France outside of the City of Lights. Fields of lavender, the flamingoes of Camargue, and the sunny and glamorous shores of the Côte d’Azur – are all a draw for travelers worldwide. Whether they are looking for a leisurely holiday of sand and sun, an energetic romp with the rich and famous, or a journey into Greek and Roman antiquity, luxury Provence and French Riviera travel has something for everyone.

The blend of stunning scenery and distinct southern charm shows visitors a lush and relaxed side of France, with fresh seafood and Mediterranean influence giving it a distinct cuisine, favored by many foodies among the culinary traditions of France. Yet while St. Paul de Vence and the Alpilles region may have been the source of inspiration for the likes of Chagall and Cézanne, the towns of Cannes, Saint-Tropez, and Nice have since eclipsed their regality as the places to see and be seen in the streets and on the sea.

Cannes, known for its film festival, has incorporated international cinema stardom into its identity year round. The city has its own “walk of fame” and the palatial homes and hotels hint at the possibility of VIP occupants in their home away from home.

And while arty Saint-Tropez may have grown out of its bohemian roots, the destination still remains a popular spot for nightlife and beachcombing and continues to retain its seaside charm in the cobblestone La Ponche Quarter.

Finally, Nice, the capital of the Riviera has experienced a recent renaissance. Long a choice destination for Europe’s elite, the city’s old world glamour is now matched by a youthful energy and modern sensibility, renewing its appeal for artists and architects.

In western Provence, travelers will find ancient history, colorful flower markets, and artistic stimulation as Van Gogh himself experienced. While all along the French Riviera, fresh sea breezes and warm sun inspire a unique branch of the luxury industry ripe with high-end accommodations, private yacht charters, and stunning Mediterranean views.

In addition to the inviting beaches, the region is also considered the perfume capital of the word with brands like Fragonard and Chanel among the many that produce unique scents here. Then, of course, only short drive on winding coastal roads brings visitors into the tiny principality of Monaco, home to the annual Formula 1 Grand Prix and the legacy of Princess Grace Kelly.

Let your Ker & Downey consultant find the ideal blend of leisure and luxe as you explore Provence and the French Riviera with your private guide.