WildAid is a nonprofit organization with a mission to end the demand for illegal wildlife products. Indeed, their message is strong and simple: “When the buying stops the killing can too.”
Founded in 2000 by Peter Knights, WildAid’s efforts make a direct impact on wildlife conservation. They do this through massive education and awareness campaigns that focus on reducing global consumption and demand on products made from animals. In addition, their celebrity roster of supporters helps bring visibility to their causes. Just a few of their high-profile supporters include HRH Prince William, David Beckham, James Cameron, the cast of The Walking Dead, Yao Ming, Leonardo DiCaprio, Edward Norton, Jackie Chan, Maggie Q, Lupita Nyong’o, and a host of others.
Together with his wife Corie, Peter and the people of WildAid have a passion and a desire to leave the world a better place than when they arrived. In China, their shark fin campaign with Yao Ming and Jackie Chan has reduced shark fin consumption by 80%. In Africa, they actively focus on curbing the hunting and poaching of rhinos and elephants. Additionally, they have recently partnered with the U.S. Fish & Wildlife Service to further drive home the message of wildlife conservation in the United States. Indeed, the illegal wildlife trade remains a big issue worth combatting in the U.S. WildAid also has programs focused on manta rays, pangolins, tigers, and lions. Moreover, they bring necessary awareness to climate change and marine conservation.
Ker & Downey is pleased to support WildAid in their efforts as a philanthropic partner. We participate in the prestigious WildAid Gala, donating several custom journeys to their auction fundraiser. Click here to read our interview with Corie Knights, who not only shares her favorite travel tips, but also explains in further detail the invaluable worldwide work of WildAid.