As the hub of the former global trade empire in Vietnam, the central riverside town of Hoi An still retains remnants of its trading days, evident through the lively markets and abundance of souvenir and tailor shops.

The town was subject to a fortunate mishap, when their primary river backlogged with silt, preventing the port from continuing to boom into the industrial revolution. The slow pace of life that remained intact, undisturbed by massive factories and warehouses, made Hoi An a gem waiting to be discovered as a relic of time gone by.

Hoi An’s Old Quarter has been stunningly preserved, the streets still lined with old tile-roofed shop houses, shady pagodas and colorful communal halls, earning the status as a World Heritage Site by UNESCO. The Old Quarter becomes even more magical when the sun goes down, as shop keepers use traditional lanterns to light the narrow streets, giving the district a romantic glow and simple beauty.

The town is full of iconic architecture demonstrating the international influence in the area from the Japanese Covered Bridge to the various Chinese assembly halls. Equally significant are the classic Vietnamese houses dating back generations, some still inhabited, even while they welcome visitors to display the Vietnamese architectural heritage.

Take the weight off your feet as you rest on the warm sand of the South China Sea coast or observe the traditional way of life of farmers and fishermen of Hoi An’s scenic countryside.

Hoi An’s surrounds are ideal for exploring by bicycle, for a leisurely ride through friendly areas on Cam Nam island and beyond. Our expert guides can outfit you with comfortable bikes, and ensure that a van with plenty of refreshments is always within reach.

Contact your Ker & Downey luxury travel expert to weave this Vietnamese treasure into your Southeast Asia itinerary.