WildAid is a nonprofit organization with a mission to end the demand for illegal wildlife products. Their message is strong and simple: “When the buying stops the killing can too”. A celebrity roster of supporters includes HRH Prince William, David Beckham, James Cameron, the cast of The Walking Dead, Yao Ming, Leonardo DiCaprio, Edward Norton, Jackie Chan, Maggie Q, Lupita Nyong’o, and a host of others.
Founded in 2000 by Peter Knights, WildAid’s efforts make a direct impact on wildlife conservation. Together with his wife Corie, Peter and the people of WildAid are driven by passion and a desire to leave the world a better place than when they arrived. In China, their shark fin campaign with Yao Ming and Jackie Chan has reduced shark fin consumption by 80%. In Africa, they actively focus on curbing the hunting and poaching of rhinos and elephants. WildAid also has programs with manta rays, pangolins, tigers, and lions, along with bringing awareness to climate change and marine conservation.
Ker & Downey is pleased to support WildAid in their efforts. We participated in the prestigious 2016 WildAid Gala, donating several custom journeys to their auction fundraiser. Click here to read our interview with Corie Knights and learn more about supporting WildAid.